Thursday, July 26, 2012

Louisiana Senator David Vitter to Newhouse: Sell the Times-Picayune--"You're About to Get Smoked!"

Editor's note: We rarely agree with Senator Vitter on anything, but the wording of his recent letter to Steve Newhouse is a pithy classic:

"....First, no digital platform, no matter how good, can completely replace a printed daily in substance, use, and significance to the community. This is particularly true in large, important segments of the population.

Second, you have a terribly inadequate digital platform which has actually gotten worse since your announcement. The new format has been universally panned (and I agree). And this is reflected in the numbers. As a single member of our Congressional delegation, I actually have far more Facebook followers than your whole enterprise.

Third, from a pure business perspective, you're about to get smoked. The Advocate and others are moving in to fill the void you are creating. And TP subscribers, including me, will be eager to cheer them on by trading our subscriptions.

For all of these reasons, do the right thing. Sell."   More>>

Sincerely,
David Vitter
United States Senate